Leading Through Language
Choosing Words That Influence and Inspire
Bart Egnal 2015
E-Book: 257 English pages
Price: Free
Download: Leading Through Language: Choosing Words That Influence and Inspire (Egnal 2015).
To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you’ve spent years immersed in business culture, but Leading Through Language will show just how much you’ve come to rely on jargon, why it’s holding you back, and how to trim it away to more effectively convey information and ideas.
- Understand why jargon is reviled, yet ubiquitous
- Learn why “business speak” gets in the way of business
- Discover what kind of language influences and inspires others
- Convey ideas with clarity, energy, and conviction
- Approach all communication as an act of leadership
Communication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. Leading Through Language is the business world’s much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication.