Mediating the Message

Theories of Influence on Mass Media Content

Pamela J. Shoemaker, Stephen D. Reese, (1995)

E-Book: 321 pages

Publisher: Longman Trade/Caroline House (1995)

Price: 1000 Toman

Download: Mediating the Message: Theories of Influence on Mass Media Content (Shoemaker & Reese, 1995).

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Provides a comprehensive review of the functions and factors which influence media content decisions. It analyzes research in this area and evaluates the theoretical perspectives typically used in these studies in an attempt to establish a new theory of media content.

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