POrn is a complex symbol of our current world, and a shining example of the ‘Shadow’ of the Western culture. While many books essentially show its negative sides, the risks of addiction, the danger of damaging the relationship between seExes, and so on, this work focuses on poOrn as a phenomenon of our times, exploring its several colours, and trying to capture its inner logic and essence. Despite its pervasive ubiquity in the internet and in the lives of many, poOrn is apparently the ultimate taboo in the consulting room: in fact, very rarely does a patient mention something detailed about his or her use of pOorn. In parallel with its growing presence, the last forty years have witnessed a significant growth of publications about poOrn. The present work aims at deepening some aspects of internet poOrn from the perspective of Analytical Psychology, seeing it as symbol of the complexity of the human psyche, emerged in a specific moment of the history of consciousness.