2015

Creating Social Orientation Through Language

A socio-cognitive theory of situated social meaning

Andreas Langlotz 2015

E-Book: 387 English Pages

Publisher: John Benjamins

Price: 1000 Toman

Download: Creating Social Orientation Through Language: A socio-cognitive theory of situated social meaning (Langlotz 2015).

This monograph develops a new socio-cognitive theory of sense-making for analyzing the creative management of situated social meaning. Drawing on cognitive-linguistic and social-interactional heuristics in an innovative way, the book both theorizes and demonstrates how embodied cognizers create complex situated conceptualizations of self and other, which guide and support their interactions. It shows how these sense-making processes are managed through the coordinated social interaction of two (or more) communicative partners.
To illustrate the theory, the book draws on two distinct data sets: front-desk tourist-information transactions and online-workgroup discussions. It scrutinizes how the communicative partners use verbal humour as a powerful strategy to creatively establish a situated social image for themselves.
This book addresses specialists and advanced students in the areas of cognitive linguistics as well as interactional approaches to language. Moreover, it will be of great value to readers interested in verbal humour, business communication, and computer-mediated communication.