The Moving Text, 2004

The Moving Text

Localization, translation, and distribution

Anthony Pym 2004

E-Book: 245 English pages

Publisher: John Benjamins

Price: 1000 Toman

Download: The Moving Text: Localization, translation, and distribution (Pym 2004)

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For the discourse of localization, translation is often “just a language problem”. For translation theorists, localization introduces fancy words but nothing essentially new. Both views are probably right, but only to an extent. This book sets up a dialogue across those differences. Is there anything that translation theory can gain from localization? Can localization theory learn anything from the history and complexity of translation? To address those questions, both terms are placed within a more general frame, that of text transfer. Texts are distributed in time and space; localization and translation respond differently to those movements; their relative virtues are thus brought out on common ground.

Anthony Pym here reviews not only key problems in translation theory, but also critical concepts such as cultural resistance, variable transaction costs, segmentation of the labour market, and the dehumanization of technical discourse. The book closes with a plea for the humanizing virtues of translation, over and above the efficiencies of localization.